HOLLARD INSURANCE
The brief required us to create a campaign that targets millennials persuading them to invest in any insurance company of our choosing. I chose Holland as my brand because I believe they create campaigns that millennials can relate to, they are younger audience oriented. I went with the concept of ‘give them the funeral they deserve’, this concept brought about the idea of creating a comic book. I felt as if millennials could relate to comic books because it is something they grew up with and it’s a simple easy read- something millennials enjoy because they don’t enjoy reading very long paragraphs.
This was the comic book I designed. I followed the idea that when people are not given the funeral that they deserve they do not rest well. Hence I came up with the idea that Kyle is an ungrateful grandson who buried his grandmother without any respect, and very little care.
Therefore she comes back as a zombie and decides to eat his brains, because he deserved it for not caring enough about his grandmother to give her the funeral she deserved.