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CASTLE LAGER
South Africans are united over two things, a love for sport and the players who make the teams. We took the idea of the “soccer mom” and transformed it to celebrate the women that make the players, as Castle Lager knows that sport is bigger than just the game. This campaign was designed to run as a live activation for the month of August, which happens to be women’s month and a time when the country’s screens have sport on repeat.
This work was one of my favourite projects to work on. We presented it to our lecturers and they set us up with two strong digital designers. The designers brought our ideas to life, they created what we had hoped for, and this is what we created.
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